Which Video Platform To Use?
There are many video platforms available to share video content.
You’ve heard them all YouTube, Instagram, Facebook, Snapchat, Twitter, Vimeo, and etc. Which one do you choose? You might say, “well lets just upload it to every platform that there is.” Problem with that approach is that each platform has it’s own audience, video format and distribution techniques.
So, which one do you chose? Answer to that question will vary for each business, individual or an organization. Video platforms are only tools in achieving your marketing goals. That is why we made this list of TOP 5 platforms you should pay close attention to.
Youtube so far is #1 video platform; the total number of people who use YouTube is 1,300,000,000. In an average month, 8 out of 10 18-49 year-olds watch YouTube, 38% are female and 62% are male. User Percentage by Age 18-24 – 11%, 25-34 – 23%, 35-44 – 26%, 45-54 – 16%, 50-64 – 8%, 65+ – 3%, unknown age – 14%. (Fortunelords)
Facebook is #2 and going strongly for that #1. 100 Million Hours of Facebook videos are watched every day and 85% of Facebook videos are viewed without sound. Adding captions can help you with retention of viewers. Since Facebook is really going for that #1 spot, Facebook Videos have increased 360% across everyone’s news feeds, also consider that Facebook Live Videos are watched 3x Longer than regular videos. (Mediakix)
It is worth considering that both YouTube and Facebook are heavily investing into Mobile, more than half of YouTube views come from mobile devices.
Speaking of Mobile next two services are mobile based.
Instagram is #3. What makes Instagram attractive is that it’s owned by Facebook and sharing on these two from Instagram app is easy. Post a video on Instagram and share it on Facebook from your mobile device. It’s truly a mobile experience, since you can’t posts on Instagram from your desktop.
Instagram has 500 million active monthly users, and used by 31% of American women and 24% of men. Instagram users “like” 4.2 billion posts per day and 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post. Instagram added a new feature, “Stories” challenges it’s competitor Snapchat. (Hootsuit)
Snapchat #4, a popular mobile platform, with an estimated 166 million daily active users, it has more users than Twitter. Millennials Account for 7 out of 10 users, 60% of Snapchat users are between the ages of 18 and 34. Snapchat’s daily video views have increased 400% Year-on-Year and Ads are viewed up to a Million times per day. (Mediakix)
Vimeo is our last mention. Known for it’s community of filmmakers and because of that Vimeo’s video compression differs that of other sites, resolving in higher quality video, (if you care for pixels on screen). Vimeo has 35 million users with 715 million monthly views. (extendedramblings)
Other worthy video platform distributions are Dailymotion, Twitch, Ustream and Livestream.
We hope this helps you in determining which video platform you should use to reach your marketing goal.